SAMEN
Inclusive Communication Baseline Assessment
You want to know where you stand regarding inclusivity and what you can improve. We analyze your resources and processes because inclusive communication goes far beyond just language or imagery.
What do we measure?
In our baseline assessment, we examine representation, diversity, inclusivity, accessibility, and equality. Who do we see? Who don't we see? Is this authentic and credible? Who is involved in the process, and how do the financial flows work?
Who conducts the measurement?
Our professionals approach this from their specific (experiential) expertise. Additionally, it is possible to conduct focus groups with your desired target audience. We prioritize diversity in our recruitment approach.
What do you receive?
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A report with results for each category (representation of diversity, inclusivity, accessibility, and equality).
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Concrete recommendations to improve the score.
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A presentation for all stakeholders.
Do I Need a Baseline Assessment?
If you recognize the following, a baseline assessment is for you:
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Your market research consists of a homogeneous group.
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The existing target audience is not as diverse as you would like it to be.
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There are different opinions within the organization about how well you are doing.
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DEI (Diversity, Equity, and Inclusion) objectives remain vague.
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Decisions are made out of fear rather than knowledge and strategy.
With Our Help, You Will Achieve:
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Clarity about where you stand.
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Clear, actionable recommendations.
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Informed inclusive choices.
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Sustainable processes to ensure inclusion.
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Reach and engagement with your desired target audience.
What our customers say
Saskia Banke
“The pleasant collaboration with Studio Samen helps us to convert the goals for a more inclusive and diverse advertising industry into concrete actions. Studio Samen actively thinks along and advises solicited and unsolicited about the steps to be taken. It really feels like a joint mission and thanks to Studio Samen we have already achieved great milestones.”
VIA Netherlands
